Timex, Be There Now – Packaging Rebrand

During Timex's rebranding initiative, I developed this versatile packaging solution for big box retailers. This streamlined cardboard package design showcased Timex’s updated logo while serving as a flexible template adaptable to various product lines. The result was a cohesive brand presence across multiple categories displayed in high-volume retail environments.

Timex Kids Blister Packaging

For Timex's Youth brand, I created a series of blister package designs. I enjoyed designing these eye-catching, 3-dimensional packages featuring vibrant, custom background art, engaging callouts highlighting key watch features and cohesive design elements that extend to promotional materials.

Timex Kids Gift Packaging

I designed this vibrant gift package for the Timex Youth brand. This lively package featured the brand’s bold colorful palette and captured the essence of the Timex Youth brand. Thoughtfully placed callouts were used to highlight the watch's features. The overall aesthetic was designed to resonate with the target demographic.

Timex Time Teachers Clock and Watch Gift Set

I designed this innovative package for the Timex, Time Teachers product line. This gift set included a watch and a practice clock with adjustable hands. My design featured a distinctive shape, ensuring visibility on shelves while effectively showcasing the watch and practice clock. This package design emphasized the fun experience of learning how to tell time.

The New York Times.com/store, Callaway Golf and Watch Gift Package

I designed this numbered, collectible gift package for Father’s Day that captures the spirit of golf. Utilizing a classic green tartan background adorned with images of celebrated golfers, I aimed at evoking the essence of the sport. Opting for a durable, reusable tin box not only enhanced the gift's value but also ensured its practicality. The graphics resonated with both golf enthusiasts and gift-givers, making it an ideal gift for Father’s Day. This package was prominently featured in multiple advertising campaigns leading up to Father's Day.

The New York Times.com/store, Callaway Golf and Towel Gift package

I designed this additional gift package for Father’s Day. This Callaway golf set was numbered and also featured a green tartan classic background adorned with images of celebrated golfers and the iconic New York Times logo prominently displayed. This reusable tin box contained a set that included a towel (with the logo that I designed), Callaway leather pouch and a set of six Times-branded Callaway golf balls with tees. This set was also a popular gift for Father’s Day. My package was also featured in multiple advertising campaigns leading up to Father's Day.